Factors Influencing Behavioral Propensity To Use Mobile Shopping Apps In Generation X: The Tam Approach

Rafnelly Rafki; Nofriadi   Nofriadi; Yolanda  Oktarina; Nurhaida Nurhaida; Rinda Lestari; Nova Mustika

doi:10.35877/soshum1715

Authors

Rafnelly Rafki Department of Digital Business, Faculty of Economics and Business, Universitas Perintis Indonesia, Padang, Indonesia
Nofriadi Department of Digital Business, Faculty of Economics and Business, Universitas Perintis Indonesia, Padang, Indonesia
Yolanda Oktarina Department of Digital Business, Faculty of Economics and Business, Universitas Perintis Indonesia, Padang, Indonesia
Nurhaida Department of Management, Faculty of Economics, Universitas Muhammadiyah Sumatera Barat, Padang, Indonesia
Rinda Lestari Department of Digital Business, Faculty of Economics and Business, Universitas Perintis Indonesia, Padang, Indonesia
Nova Mustika Department of Digital Business, Faculty of Economics and Business, Universitas Perintis Indonesia, Padang, Indonesia

DOI:

https://doi.org/10.35877/soshum1715

Keywords:

Intention, Mobile Shopping Apps, Generation X, A TAM Approach, Factors Influencing the Intention

Abstract

The purpose of this study was to study the factors that influence the intention of Generation X in using online shopping applications, with the TAM (Technology Acceptance Model) approach. This research is a survey research using questionnaires as a tool to collect data. Pre-testing is carried out at the beginning of the study, before distributing questionnaires to ensure that the instruments used are valid and understandable. The 50 respondents were Generation Xers aged 43 to 58, who used online shopping applications. The instrument is a questionnaire consisting of two parts, namely the independent variable and the dependent variable. The data were analyzed with SEM, and validity and reliability tests were conducted. What influences Generation X's intention to shop on online shopping apps is 1. perception of usefulness, 2. perception of ease of use,3. perception of value and 4. perception of security. In addition, social factors such as subjective norms and reference groups. This research can help e-commerce companies improve services to Generation X consumers, by making it easier for them to use online shopping applications.